1-888-SOX-FLORIST

Next saturday, I will be speaking to the Connecticut Florists' Associaiton. My topic will be running a publicity campaign. of course, I will be speaking about my sponsorship of the Red Sox. As I jumped into my first power point presentation, I reflected uopn all the marketing vehicles I have employed to promote this sponsorship.I have used the Red Sox logo on almost everything that goes out of our shop. Our packaging, our stationary, employee uniforms, our vehicles and evern our store window showcase our affiliation. We have incorporated the logo in print advertising, direct mail, the digital scoreboard at Fenway Park and we will have an ad in Red Sox magazine this season. Clients have seen me on www.finance.google.com, The Boston Herald, The Patriot Ledger and The Boston Globe. We have implemented the tel# 1-888-SOX-FLORIST and the website www.soxflorist.com. This campaign has grabbed time and money in hopes of great return on investment. Time will tell, but it has been tremendously fun and exciting. All Red Sox fans should know that our deal became official when the Rockies visited Fenway in the summer of '07; definitely ironic. I like to think we were a lucky charm for 2007. I am sure the attendees of my speech will be wondering why a florist would sponsor a baseball team ? It's simple. I attached my company to the best brand in Boston.